Kijani Collective


25 years of Sustainable Solutions

Your solution to legal matters

Celebrate Every Milestone with An Effective Landing Page

Celebrating important milestones can get lost in there especially when you are not sure whether there is a right & a wrong way to do it.

However, creating a landing page is one of the best ways to mark a big milestone because it converts more traffic and allows you to focus on one goal or a specific call to action by providing information about the specific product & service. In this case, silver jubilee in the legal industry.

The Problem

There was no strategy on how to mark 25 years anniversary for Igeria & Ngugi advocates.

The Big Idea

We wanted to tell Igeria’s brand story visually & creatively. So, we set out to create a campaign “Experience Our Journey” where we tell the story of 25 years. Our main goal was to take people on a journey of what commitment to providing solutions looks like visually. We created videos and a landing page.

Visual marketing was not focused on selling the firm but the experience around the firm; attaching an emotion of belonging by showing the dynamics of what it has taken to get to 25 years of providing solutions.

The Solution

We created a marketing strategy that told the journey of 25 years visually. We also designed a simple landing page to keep the visitor focused on the big goal without distraction. It was all about marking a big milestone—the Silver Jubilee.