COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN
creating a “drinkable billboard”. Experiential marketing. They did not just create an ad, they created an experience. In order to make more people try Coke Zero, they built a billboard that serves the drink to thousands of fans. Even a tweet that poured Coke Zero was enough to bring a Coke into people’s hands, and that’s how the whole […]
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