Legal marketing strategies adapted to future legal services consumers
The client is an established law firm based in Kenya with over 21 years of practice. Founded by four renowned practitioners, the firm has a vision for longevity and sought to switch the focus from the founding partners to directing it towards a stronger, lasting brand name. The client’s need was a website that would be adaptable to the future legal services consumers in this competitive law firm marketing while retaining the familiarity with the current consumers. Understanding the emerging customer relationship trends, the site needed to allow visitors to interact with their potential legal representatives directly.
The Problem
Online visibility. We live in a digital era where it is critical for a company to have a digital presence to increase its brand awareness.
The Big Idea
The main idea was to create a website that boosts the company’s corporate credibility and trust by making it more visible online. We also wanted to construct a user-friendly website that offered a seamless, client-centered experience that educated and helped customers while also establishing strong relationships and portraying the organization as experts in their field.
The Solution
Establishing brand awareness by designing a website that clearly describes and showcases the company’s work attracting a broader audience while placing the company at the fore front.
