W&I Advocates: A Company Profile That Commands Respect
We developed a company profile that was tailored to clearly define the law firm.
A fresh new look for an established Law Firm
W&I Advocates is a Nairobi-based law firm specializing in commercial litigation, conveyancing, and corporate advisory. Their legal expertise was clear—but their brand presentation wasn’t. They needed a company profile that reflected their professionalism, values, and unique positioning in Kenya’s legal landscape. Kijani stepped in to craft a visually striking and strategically structured company profile—designed to impress clients, partners, and regulators alike. This project highlights our strength in graphic design for law firms in Kenya, where clarity meets credibility.
The Challenge
W&I Advocates faced a common issue among law firms:
- A generic, text-heavy profile that lacked visual appeal
- No clear brand identity or design system
- Difficulty communicating their niche expertise and value proposition
- Missed opportunities to use the profile as a marketing and onboarding tool
Our Approach
We designed a company profile that blends legal gravitas with modern design:
- Visual Identity: We developed a clean, minimalist layout using structured grids, professional typography, and a muted color palette that reflects trust and authority.
- Content Strategy: We reorganized the firm’s services, team bios, and case highlights into a compelling narrative that flows logically and builds credibility.
- Design for Print & Digital: The profile was optimized for both PDF sharing and high-quality print, with clickable links, embedded contact info, and branded icons.
- Legal Tone, Human Touch: We balanced formal language with accessible storytelling—making the firm approachable without losing its professional edge.
- Brand Consistency: The design aligns with the firm’s website, stationery, and pitch decks, creating a unified brand experience.
The Results
- A polished company profile that reflects W&I Advocates’ professionalism
- Improved client engagement and onboarding conversations
- A versatile asset for pitches, tenders, and regulatory submissions
- A design system that can scale across future brand materials
View the full Profile below
Ready to Elevate Your Law Firm’s Brand?
Kijani specializes in Law Firm Marketing Kenya, helping legal professionals build powerful, culturally resonant brands that attract and convert.
From Nairobi to Kampala, Kijani delivers scalable digital solutions for law firms seeking growth, visibility, and market leadership.